The Slicer is a key reason why broadcasters with extensive technical resources and those without any, can leverage our platform to create powerfully differentiated OTT experiences. It simplifies what is otherwise an extraordinarily complex task without sacrificing flexibility and functionality. Background: The Slicerīefore we dive into the technical considerations of encoding, we need to explain our technology called the “Slicer.” A powerful software client, the Slicer on-ramps your venue’s live stream to our cloud video platform. In this technology blog, we look at how we’ve built our platform to enable a publisher to optimize the first step in the streaming video workflow, look at some of the challenges involved, and explain how we encode the live stream to enable high-performance, low latency, ad-supported live streaming. Video workflow should be able to support server-side ad insertion for the best viewer experience and the most opportune monetization strategies. Upload and encoding solutions must be future-proof, reliable, and scalable to handle the emergence of 4K and other high-quality formats.
Live feeds must be encoded into various adaptive bit rate formats and protocols, such as Apple HLS and MPEG-DASH while minimizing latency. Redundancy and reliability must be built in. But before a publisher can begin to stream live events, technical hurdles in the first step of the streaming video workflow must be considered:Ĭonnection quality and bandwidth availability between the venue and the ingest point can be a weak link in the workflow.
OTT offers new distribution opportunities, which enable a publisher to air and monetize licensed content that previously had no place on broadcast television. As advertising dollars and viewers continue to move away from traditional television, content owners and broadcasters are looking to ad-supported live event streaming to engage new audiences and grow revenue through over-the-top (OTT) streaming.
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